Samsung has finally confirmed that it will host the Galaxy Unpacked event for its Galaxy S24 series on January 17, and is now boosting the teaser campaign with a new video ad. The short clip goes through the history of mobile phones showing what Samsung phones have been like for the past four decades.
The journey began in 1988 with a proper brick phone that brought the innovation of making phone calls without being attached to a cable. Then we come to Samsung’s first TV phone in 1999 that used the Digital Multimedia Broadcasting (DMB) standard to broadcast live television signals. The next stop was the launch of the original Galaxy Note in 2011 which pioneered the big screen phone experience.
We then transitioned into 2014 with the Galaxy S5 offering the masses P67 water and dust resistance and the Galaxy S6 Edge bringing wireless card payments via Samsung Pay. The latest device featured in the list is the Galaxy Z Flip which has pushed the foldable smartphones alongside the Z Fold. The ad then teased a “new era of mobile” with a silhouette of the S24 Ultra.
